Thursday, February 24, 2011

Daft Punk: 2 bottles for the "Coke Club 2011"

When it comes to having an idea to boost sales and incorporated a few "lifestyle" to boost sales, manufacturers of soda does not lack originality. Latest, the U.S. firm Coca-Cola has announced the imminent arrival of a new bottle of his precious ale caramelized restored by Daft Punk. Called Daft Coke "for the occasion, presented the 2 bottles resume color coded in shades of silver and gold as leu found on helmets now famous French electronic duo.

This is probably the unprecedented success in the U.S. and in the rest of the world the soundtrack of the film "Tron: The Legacy" which finally decided the soda maker. Having obtained the best-selling albums in the United States in their careers, not to mention the very successful sales achieved by this ambitious project in the rest of Europe, Daft Punk rhymes with a certain taste for the avant-garde.

Thus, the "Coke Club 2011" will be available in clubs and in some brands of Supermarkets and Hypermarkets (GM S) at the end of March. After the "Happiness Bottle" by Mika, who made the happiness of the trademark for "Coke Club 2010, so this will be the turn of Thomas Bangalter and Guy-Manuel de Homem-Christo to embody the" Coke Club 2011 ".

A website dedicated to the operation, batpisé Daftcoke. com should also be launched soon to better present the limited series this season.

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